Η μάχη των discounters

??a ????? µet? t?? ?at???e?s? t?? p??a? p?t? ?s????? ?a? µe?a??te??? st?? ??p?? a??s?da? ?pe?a?????  ??fa??d?, t?? ep??tas?? ??a ??F???G? ?a? Metro a??? ?a? t?? ?????t?? se Sa??? ?a? Elomas, t?? d??? t??? a???a st? eµp???? ?????? ?? discounters, ta ?atast?µata d??ad? p?? p??sf????? e?a??a?t???? ep?????? st??? ?ata?a??t??.

?? a??s?de? Lidl, Plus ?a? Smart ?at????? p???? s??????? p?s?st? t?? t???? t?? 15% st?? a???? p??? a?a????a t?? s???????? t????? st? ?a????? eµp???? p?? d?aµ??f??eta? s?µe?a ???? sta 800 e?. e???.

? µ?a ?e?µa???? ?a? ?? d?? ??p??a??? a??s?de? p??sf????? ? ???e µ?a ?e????st??? ?????? ??a t??? ?p????? ????? ?e?d?se? ta µe??d?? t??? st?? a???? ?a? ß?se? t?? ???? ?atast?µ?t?? p?? ?????a? ta te?e?ta?a d?? ?????a, ap?de??????? p?? p???? ???d?sa? µ?a ??s? a??µesa st??? ?p?????s?µ??? pa??te? st? eµp???? t?? ???a?.



? ?e?µa???? Lidl ??a?e t? ?teµp??t? t?? st?? ??p??a?? a???? t??? t?? 2011, ??e? p???? st?? ??p?? 14 ?atast?µata, e?? ??e? sta p???a t?? t? ?e?t?????a ?? ????? µa?a???? st? e???? µ?????. G?a pa??de??µa ded?µ??e? ?e?????ta? ?? p????se?? t?? Lidl ??a ?a???????a ?atast?µata st? ?eµes?, e?e? p?? s?µe?a ?e?t????e? µ??? ??a. ?a??????a, ?at?st?µa ?p??????eta? ?a a????e? ??p??a st??µ? ?a? st?? t????st??? ???a ??pa, e?? a??µ? ??a ?at?st?µa st? ?e???s?a de? ?a p??pe? ?a ap???e?eta? pa?? ta ??? ?f?st?µe?a µa?a???.

??? ?d?a ??a ? ?µ???? t?? Plus a???µe? 19 ?atast?µata, µe ta 10 e? a?t?? ?a ?e?t??????? st? ?eµes?, ?p?? ?aµ?? ???? a??s?da de? d?a??te? t?s? µe???? a???µ? ?atast?µ?t??. ?a Plus p?? d?µ?????????a?  t??? t?? 2003 ????? p???? p??s??se? sta p??t?pa s?µßat???? ?pe?a????? p??sf????ta? se p???? ?atast?µata t??? ep?????? ?a? f???ta??a?, ??e?p??e??? a??? ?a? e?d? ???e??. ?? p???? ??a pe?a?t??? a??pt??? pe???aµß??e? ?a? ?a???????a ?atast?µata e?t?? ?a? t?? 2014, µe t?? p????f???e? t?? INBusinessNews ?a a?af????? ?t? s??t?µa ?a a?a????????? ???? ????? p?? ?a ?e?t?????s??? ?p? t?? eµp????? ep???µ?a t?? Plus Discount Markets.

? p??t? a??s?da discount shops µe pa???s?a ap? t? 2002 st?? ??p?? e??a? ta Smart, ta ?p??a µe 14 ?atast?µata se ??e? t?? e?e??e?e? p??e?? t?? ???a? pa?aµ??e? p?st? se a???? p?? ?a??pt??? t? ??st?? p??? ?fe??? t?? ?ata?a??t?, ?p?? t????eta? s???? ap? t? d?e????s? t?? ?µ????. ?as???te??? pa?????ta? ??a t?? ?aµ???? t?µ?? e??a? ? p???a ??s? t?? Smart ?a µ?? p????? p?????ta ???e???, ??eat??? ? f??s?a f???ta ?a? ?a?a????, af?? ?e????? ?t? ta e? ???? e?d? ep?ßa?????? µe ep?p???? ??st?? µ?a ep??e???s? ep?µ???? ?a? t?? ?ata?a??t?.

?? p???? t?? a??s?da? pe???aµß??e? ??a ?atast?µata a??µ? ?a? e?t?? t?? 2014 p?? p??a??? ?a d?aµ??f?s??? t?? a???µ? µa?a???? t?? a??s?da?e ??? t? t???? t?? ?t??? a??µ? ?a? sta 16, ap? ta 14 ?f?st?µe?a discounta shops.