Πως η Cyta γίνεται "ιστορία"
06:52 - 31 Οκτωβρίου 2013

???? t? de?te?? ????d? t?? t????a? a??? ?a? p??? ?esp?se? t? s???da?? t?? ???µ??a????, t? ?p??? «s?µpa??s??e» ?????ßa?µa ste???? t?? Cyta a??? ?a? t?? p??ed?? t?? ?S, St??? ??tt?, ??????e p??????? p?? ? t??ep????????a??? ?µ???? ?a p???????se se µe??t? ??a a?ad??????s? t?? ???a??sµ?? ??a µe??s? t?? ??st??? ?e?t?????a? ?a? e??s??s? t?? ?e?d?f???a? t??.
?? e?e???e?? p?? p??????a? st?? p??e?a se s??d?asµ? µe t?? ??t??e? ??se?? t?? t????a? st? ??µa t?? ?d??t???p???se?? µ????? af????? ?at? µ????? t?? ?p??es?e? e?t?µ?s?? t?? a??a? t?? ???a??sµ??, a?ad??????s?? ?a? µet???p???s?? t?? Cyta.
S?µe???eta?, ?t? p???????t??e d?a????sµ?? ??a e?asf???s? ?p??es??? p?? af????? d?? µe???a ?ef??a?a a?af????? µe t? µ????? t?? Cyta:
(a) ??t?µ?s? a??a? ?a? a?ad??????s? ?a?
(ß) p???? stad?a??? ?d??t???p???s?? (? µet???p???s?).
?? ????? p?? ?at??esa? p??t?se?? ?a? ?ata???? ep??????a? ap? t? Cyta e??a? ??:
1. KPMG ???d????
2. Boston Consulting
3. Oliver Wyman
?? s?µß???e?t???? ????? ?a d?e?pe?a???a? d?af??et??? ??µµ?t?a ap? ta pa?ap??? ?ef??a?a p?? af????? t? Cyta ?a? ?a ????ta? s??d?asµ?? ?p??es??? ap? d?? e? t?? t???? ?????. ???t??, µe ta s?µe???? ded?µ??a µ????? de? p?????? ? p??sf??? ??a t? s???e???µ??? ???? a?ad??????s?? t?? Cyta, p??sf??? p?? ?a ??µa???ta? ap? 1 ??? 1,7 e?. e???.
?????, ? Cyta µe ?p??es?a?? p??ed?? t?? ?e???? d?e????t? t?? ?p????e??? ??????µ????, ???st? ?atsa??d?, ?a? µe t? ?p????p? ?S ?a ß??s?eta? se p??e?a e??d?? ap? t? ???a??sµ? (?p?? ep?d???e? ?a? d?a ??µ??es?a ?a pet??e? ? ??ß????s?) ?de?e? p??? t?? ?d??t???p???s? t?? p?? s??t?µa ?s?? ?a? p?? ap?t?µa ap’ ?t? ?e????sa? ste???? ap? t? Cyta a??? ?a? ap? t?? ??ße???t??? s??µat?sµ?.
? CITA (?p?? ?ta? t? p??t? ???µa p?? ?d?sa? ?? ?????? ap????????te? st?? ???a??sµ? t? 1955) p?? e?e??????e st?? p??e?a se ???? ?a? es??t?? se CYTA µet? ap?… ??at??? ?st???a 58 et?? ?de?e? se ????a ?d??t??.