Τουρισμός: Ανύπαρκτο value for money

?p??e? ? t????st??? ?p?d?µ? t?? ??p??? ?a af??e? ??a??p???µ????? t??? t????ste?, ?st?s? s?ed?? ?a?e?? de? ????e? ?t? e?s?p?a?e a?t?st???? a??a ??a ta ???µata p?? ??de?e.

S?µf??a µe ??e??a t?? PwC ??a t?? a?ta????st???t?ta ?a? t?? p???pt???? t?? ??p??a??? t????sµ?? µ???? ??a p?s?st? t?? t???? t?? 6,3% t?? t????st?? ap??t?se ?t? e?s?p?a?e value for money ap? t?? d?a??p?? t?? st? ??s? µa?. ?p?? a?af??eta?, a?t? ?s?? ?fe??eta? se ?pe???e?se??, se ??p??e? µeµ???µ??e? pe??pt?se??, ? st? ?aµ??? ep?ped? e??p???t?s?? ? a??µa ?a? st?? ap??s?a t?? ?p??es??? e?e???? p?? ?a p??s?eta? a??a, ????? a?t? ?a apa?te? ?a? ?d?a?te?a ????? ??st??.

«? ße?t??s? t?? a?t?????? t?? t????st?? t?? a??a? t?? ?p??es??? p?? ?aµß????? se s??s? p??ta µe ta ???µata p?? ??de????, ?a ß????se? st?? a???s? t?? ??a??p???s?? t??? ??a t?? p?????sµ? ?a? st?? a???s? t?? p??a??t?ta? ??a ?a ep?s?ef???? ?a?? t?? ??p??», a?af??e? ? ??e??a.

?aµ??? e??a? t? p?s?st? t?? ??a??p???s?? ?a? ?s?? af??? t? ??st?? ????, t??  ?a?a???t?ta, ta µ?sa µetaf???? ?a? t?? µa???e?. St?? a??µ? t?? d??at?? ??a t? p????? µa? fa??eta? p?? ß??s???ta? ?? ?p??es?e? ae??d??µ???, ?e????? p??? s?µa?t??? ??a ??a? p?????sµ? ?p?? s?ed?? ap???e?st??? ? ep?ßat??? t?? ????s? p?????eta? ap? t?? ae??µetaf????. ?d?a?te?a ??a??p???µ???? e??a? ?? t????ste? ?a? µe t?? ??p??a?? ??????a, ? ?p??a ap?te?e? s?µa?t??? ????t?? ep?s?e??? st? ??s?. ?? ?d?? ?s??e? ??a t? ???te???? ???, ??a t?? asf??e?a, t?? d?aµ??? a??? ?a? t? f????e??a t?? ?t?p???.

??? st? d?ad??t??;
???µa ??a ??µa t? ?p??? ????e? ?d?a?te??? p??s???? ap? t?? a???? ?a??? µp??e? ?a ep??e?se? ?ata??t??? t?? p??s????s? t????st?? e??a? ? p??ß??? t?? ??p??? st? d?ad??t??.
S?µf??a µe t?? ??e??a ??a ap? ta s?µa?t???te?a p??ß??µata e??a? ? e???p?? a???p???s? e??? e? t?? ap?d?t???te??? µ?s?? p??ß????, p?????s?? ?a? d?µ??????a? e????a? (brand image) ??a t????st????? p?????sµ???, p?? de? e??a? ???? ap? t? d?ad??t??.

?a?? t? ?e????? ?t? s?ed?? ??a? st??? t?e?? t????ste? d????e? ?t? t? d?ad??t?? ep??e??e? t? d?aµ??f?s? t?? ap?fas?? t?? ?? p??? t?? ep????? t?? t????st???? p?????sµ??, (µe p??t? ep????? t?? s?st?se?? t?? f???? ?a? t?? ???????e?a? ?? ?p???? ep?s?? ep??e????ta? se s?µa?t??? ßa?µ? ap? t? d?ad??t??), e?t??t??? ?? ?st?se??de? t????st???? f????? t?? ??p??? (s?µpe???aµßa??µ???? ?a? t?? µ?s?? ?????????? d??t??s??) de? fa??eta? ?a ap??aµß????? t?? ep???µ?t? ep?s?e??µ?t?ta. ??de??t??? e??a? ?t? t? 85% t?? e??t????t?? d???se ?t? de? ??e? ep?s?efte? t?? ep?s?µ? ?st?se??da t?? ??? st? d?ad??t??, e?? t? 66,8% de? ??e? ep?s?efte? ??p??e? ap? t?? ???e? ep?s?µe? ?st?se??de?.