Carrefour: Ταμείο με πρόσημο θετικό

??e? ?a?? ? Carrefour st?? ??p??. ?ata???fe? ?et??? cash-flow, a??a??µe?a µe??d?a ?a? ???? ?e?d?f???a, s?µf??a µe t? d?e??????ta s?µß???? t?? ?a????p????? ?.?., Jerome Loubere. ?? ??a a?t? se µ?a ep??? d?s????, p?? ? ???d?? t?? ??a?eµp????? pe??? ???e µ??a µ?sa ap? s?µp????de?. ??? ap?d?d??ta? ta ep?t??? ap?te??sµata; «Sta ?a???t?µa ?a? p??t?p???a?? eta????? p???a», apa?t? ? ?d???.
? Carrefour ?e????se t? ?e?t?????a t?? st?? ??p?? t? 1994 - µe t?? ???µas?a Chris Cash & Carry - ?a? d?ast????p??????e st?? t?µ?a t?? ??a????? eµp????? µ?s? t?? ?d???t?t?? ?????e?e?a??? ?pe?a????? Chris Cash & Carry ?????, st?? pe????? ????? ?????? ?eµes??. ?a ?eµ???a, ?µ??, t?? a??s?da? d?µ?????????a? µe t?? ??a??? t?? e??as??? t?? ?pe?a????? Chris Cash & Carry Columbia t? 1997.
?? brand Carrefour e?s???e st?? ??p??a?? a???? t? 2004, µe t?? ??a??? t?? s??e??as?a? t?? Chris Cash & Carry ?a? t?? e???????? a??s?da? ?pe?a????? ?a????p????? ?.?., t?te Carrefour ?a????p?????.
St? d??st?µa p?? µes???ß?se, ? a??s?da ?a??e?????e st?? t?p??? a???? ?? s?µa?t??? d??aµ? st? ??a?eµp????, ????ta? epe?d?se? s?µa?t??? ?ef??a?a ??a t? d?e????s? t?? d??t??? p???se?? ?a? t?? ?a?????s? ?a???t?µ???. S?µe?a ?e?t??????? 16 ?atast?µata Carrefour, e? t?? ?p???? ept? e??a? hypermarket Carrefour, t?sse?a Carrefour Express ?a? p??te Carrefour Market.

?a p?????ta ?d??t???? et???ta? ap?te???? s?µa?t??? eta????? ?ef??a?? ??a t?? Carrefour. ??? pa?????ta? ?a? ap? p?????;

Se µ?a d?s???? s??????a ??a t?? ??p??a?? ??????µ?a, ?p?? a?t?st???a ?a? ??a t?? e???????, µe??µ???µe ?a? ?p?st??????µe t??? a????p??? µa?, ?? ?p???? e??a? ? ????t????? d??aµ? t?? ep??e???s?? µa?. ??s? st?? ??p?? ?s? ?a? st?? ????da f???t????µe ta p?????ta ?d??t???? et???ta? ?a pa?????ta? ap? t?p????? pa?a??????, ?ste ?a d?asfa?????µe t?? ?a??te?? d??at? p???t?t? t???, a??? ?a? ?a d????µe ???s? st?? d?? e?????e? a?????, ?d?a?te?a t?? pe???d? a?t? p?? d???µ????ta? ap? t?? ?fes?.
???a?, ep?s??, ?a?a?t???st??? t? ?e????? ?t? ? Carrefour apas???e? st?? ??p?? 1.000 ?t?µa, e? t?? ?p???? t? 85% ?a? ??? e??a? ??p????. ? eta??e?a µa? ??e? ?? a??? t?? ?a st????e? t?? t?p??? ??????µ?a ?a? ?a e??s??e? t?? apas????s?, µ?sa ap? t?? e???d?t?s? e??????? e??at???? d??aµ????.

???t?? µe d?af???
????? e??a? ? et?s??? t????? t?? eta??e?a? sa?;

? Carrefour ?at??e? ??et??? ??s? st?? ??p??, µe µe???? d?af??? ap? t? de?te?? a??s?da ?pe?a?????. ? d?at???s? µa? st?? ????f? ap?te?e? ??a eµ?? p??ta????? st??? st?? ??p??a?? a????. ?e?d????µe s????e?a µe??d?a, µ?s? t?? ???a??t???? a??pt????, µe ?et??? cash-flow ?a? ???? ?e?d?f???a. ??t??, ?µ??, ap? ta ???µe?a ?a? t?? e??s??s? t?? µe??d??? µa?, d?a??????? epe?d???µe st?? p??t?p???a ?a? t?? ?a???t?µ?a, st???e?a p?? ????? s?µß??e? s?µa?t??? st?? ep?t???a µa?.

Se p?se? ???e? ??e? s?µe?a pa???s?a ? ?a????p????? ?.?. ?a? p???? ? s???????? a???µ?? t?? ?atast?µ?t?? t??;

?d? ?a? 50 ?????a ? ?a????p????? ?.?., µ?a ap? t?? µe?a??te?e? ??a?eµp?????? ep??e???se?? t?? ????p??, p??ta????ste? st?? e?e???e??, a?apt?ss??ta? p??t?p???a?? ?atast?µata, p?????ta ?a? ?p??es?e?.
? ?µ???? d?a??te?, p????, pa???s?a se ???e ????? t?? ????da?, e?? s???????? a?apt?sse? ??t??? d?ast????t?ta ?a? e?t?? s??????, epe?d???ta? st?? e???te?? pe????? t?? ?a??a????. S???e???µ??a, ? ?a????p????? t? 2012 ?at?st? ap???e?st??? d??a??d???? t?? s?µ?t?? Carrefour st?? ????da, t?? ??p??, t? ?????a??a, t?? ??ßa??a ?a? ta S??p?a, µe ep?µe?? st??? t?? ep??tas? t?? st?? a???? t?? Se?ß?a?. ????ta? ?d? t?? p??t??a?ed??a st?? e??????? a???? - µe 734 ?atast?µata p?? ?e?t??????? ?p? t?? ep???µ?e? Carrefour, Carrefour ?a????p?????, Carrefour Express, Smile ?a? ?? - ? ?a????p????? ?.?. d?a??te? 16 ?atast?µata st?? ??p??, 20 st? ?????a??a, 24 st?? ??ßa??a ?a? ??a ?pe?µ???et sta S??p?a. ??? ?d?a st??µ? s??e???e? µe aµe??t? ??tas? t?? epe?d?se?? t??, ????ta? ?? st??? t?? ep??tas? t?? d??t??? t??.

??daµe ????? t?? ???s?

?? ????se?? ???ete, ?ste ?a a?t?µet?p?sete t?? ??????µ??? ???s?;

? eta??e?a p??t?te st??e?e st?? ???? ?a? ?pe????? ?e?t?????a. ??t?? ? st???? µ?? ??????se ??????µ??? ?a? µ?? ep?t??pe? ?a a?t?µet?p????µe t?? d?s???e? ??????µ???? s?????e?, p?? ep???at??? s?µe?a st?? ??p??.
?p? ta p??ta ????a? s?µ?d?a t?? ???s?? f???t?saµe ?a d?µ???????e? ae????f??a st?????? µe t?? ????da, ?ste ?a ?p???e? epa???? t??f?d?s?a se ??a ta ßas??? a?a??. S???????? sta???aµe d?p?a st??? ??p????? ?ata?a??t??, µe µe??se?? t?µ??, de?????ta? ?µp?a?ta ?t? t? ???d?? de? ap?te?e? a?t?s??p? ??a t?? a??s?da. ? eta????? ?????????t?ta ?a?a?t????e?, e??????, se µe???? ßa?µ? t?? ????t???a? µa? ?a? ?p? a?t? t?? ?????a ? st????? t?? ??p????, se µ?a ???s?µ? pe???d?, apet??ese ??a t? ?a????p????? ????a p??te?a??t?ta. ?p?p??s?eta, ? eta??e?a µa? - ???p????ta? d??se?? ?????????? p??sf???? - ap???e? ???? ß???e?a? ?a? s?µpa??stas?? se ?????de? s???????p??? µa?. ??de??t??? a?af??? t?? e????e?a ?a??µe????? s?t?s?? 2.000 ap???? µa??t?? t?? ?eµes?? ??a d?? s??????? ???????, st? p?a?s?? t?? ?p??a? ?a p??sfe?????, pe??p??, 496.000 s??t???t? ?a? 496.000 µp???a????a ?e??.

?? ???µ???? ?a? ? ?at???e?s? ??fa??d? ?at?fe?a? d?p?? ?t?p?µa st? ???? t?? ??a?eµp?????. ???e? e??a? ?? p?????se?? s?µe?a ??a es??;

?t?d?p?te s?µßa??e? st?? a???? ??e?, s?????a, a?t??t?p? st?? ep??e???se??, a??? ?a? se ?s??? d?ast????p?????ta? se a?t?.                       ? ?at???e?s? t?? ??fa??d?? ep???ase s?µa?t??? t? ???? t?? ??a?eµp????? ?a? ?d?a?te?a t??? p??µ??e?t??.                                   ?µe?? st?? Carrefour a????????µe p??ta t?? ?at?stas? ?a? ta ??a ded?µ??a p?? p????pt??? ?a? ?e?t??????µe a?????a, ß?se? s???e???µ???? ?a? st??e?µ???? p?????. ?p?d???? t?? eta??e?a? µa? e??a? ?a s??e??se? ?a ?e?t????e? µe t?? ?d?e? a????, p?? ?e?t??????se µ???? s?µe?a, ?p??et??ta? t?e?? ßas????? st?????: ??? ????????µ??? e??p???t?s? t?? pe?at?? t??, µe t?? pa???? p???t???? p?????t?? ?a? ?p??es??? se a?ta????st???? t?µ??. ???µa, t? st????? t?? p??µ??e?t?? t?? µ?sa ap? win - win s?µf???e? ?a? t?? e??s??s? t?? t?p???? pa?a?????.

??s? d?s?e?a????? t?? d?ast????t?t?? sa? ta ??a ???t???a t?? t?ape??? ??a d??e?a ?a? ???e? d?e??????se??;

? ??p??? ??e? e?s???e? se µ?a ??a pe???d? ?a? ?p?? s?µßa??e? se t?t??e? pe??pt?se?? ?? p?????se?? e??a? p?????. ? eta??e?a µa? e??a? ?at?????a p??et??µasµ???, ?ste ?a a?tepe????e? sta ded?µ??a t?? ???? ??????µ???? pe??ß?????t?? t?? t?p???? a?????. ???????, ?p?? p??a?af??aµe, ap? t?? p??t? st??µ? ? ?a????p????? ?.?. a?a?????se ?t? t? d??t?? t?? t??f?d?te?ta? d???? p??ß??µata, ?a??pt??ta? p????? t?? a????e? t?? ??p???? se t??f?µa ? ???a a?a??, d?µ???????ta? ae????f??a t??f?d?s?a? µe t?? ????da. ?? d??t?? t?? eta??e?a? st?? ????da ap? t?? p??t? st??µ? s?µpa?ast????e st?? ??p?? ?a? s??e???e? ?a ß??s?eta? d?p?a t?? se ??a ta ep?peda, ??a ??t?µata p?? ????? ?a ?????? µe t?? ?a??µe????t?ta t?? t?p???? eta??e?a?, a??? ?a? ??a ??µata st?at?????? s?µas?a?.

? ?fes? ?fe?e d?????se??

???a? ?e????? p?? ? pa???sa ???s?µ? f?s?, p?? d????eta? ? t?µ?a? t?? grocery/retail, e??a? ap?t??esµa ?a??? ?a? ?pe?ß???? p?? ?p?a?a? ??a??µp????, p??µ??e?t?? ?a? ?ata?a??t??. Te??e?te ?t? t??a ?peta? d?????s? ?a? µe p????? t??p???;

Se ??a pe??ß????? ?eµ?t? p?????se?? t?s? ??a t??? ?ata?a??t?? ?s? ?a? ??a t?? ep??e???se??, ? eta??e?a µa? - p?st? st? d?sµe?s? t?? ??a ß??s?µ? a??pt??? - e?a??????e? ?a ?e?t????e?, ????ta? p??ta st? ep??e?t?? t?? ?ata?a??t?, t??? e??a??µe????, t??? s??e???te? ?a? t??? p??µ??e?t?? t??.
Te??? ?t? e??a? ????? ?a a?t??aµßa??µaste t?? ???s? µ??? µe t?? a???t??? t?? d??stas?. ?? d?????se??, st?? ?p??e? a?afe????ate, e?t?µ? ?t? ap?t?p????? t? ?et??? p?e??? t?? ???s??. ?e?te t? s?µßa??e? s?µe?a st?? a???? t?? ??p???: ?? p??µ??e?t?? e?s????? µ????te?e? p?s?t?te? eµp??e?µ?t??, ?????? ?a??te?? ep????? ??d????, p??t?µ??? t?? µ????te?e? s?s?e?as?e? ?a? ta ta??????ta p?????ta. ?? ?ata?a??t??, ap? t?? ????, ????? ???e? p?? e?a?s??t?? se ??µata t?µ?? ?a? p???t?ta?, ??t??ta? pe??ss?te?e? ep?????? ?a? µe?a??te?? a??a ??a ???e e??? p?? ??de????. Ta ??e?a, ???p??, ?t? ? ???s? µp??e? ?a p???a?e? a?at??p?? ?a? ??adasµ??? st?? a????, ?st?s? ?µ??, apa?te? d?????se?? p??? t? ?a??te??. ?? s?µa?t??? ??a t?? ??p?? e??a? ?t? ?? d?????se?? a?t?? ?????ta? ?a? ?d? ap?f????? ?et??? ap?te??sµata.

?? p??µ??e?t?? ?ta? e?e???? p?? e?t????a? pe??ss?te?? ap? t?? ?at???e?s? ??fa??d?. ????? a????e? t?? p???t??? t??? ap??a?t? st?? ?pe?a?????;

?a ??a ded?µ??a ?????, s?????a, ?d???se? t??? p??µ??e?t?? st? ?a a?ap??sa?µ?s??? t?? p???t??? t??? ap??a?t? st?? ?pe?a?????. ???a? p?? apa?t?t???? st?? d?ap?a?µate?se?? t???, ??t??ta? e??????te???? ????? p????µ??. F?s???, a?t? ?fe??eta? ?a? st? ?e????? ?t? a??et?? ap? t??? p??µ??e?t?? t??? st? e??te???? ??t??? p??p????µ? t?? a?????.
Se a?t? t? s?µe?? ?a ??e?a ?a t???s? ?t? ? Carrefour s??e???e? t?? p????µ?? p??? t??? p??µ??e?t?? ?a? s??e???te? t?? µe ß?s? t??? s?µf??????te? ?????. ??e???t?ta ap? t? p??? a???t??? pe??ß????? st?? t?p??? ??????µ?a, sta???aµe d?p?a st??? p??µ??e?t?? µa? ?a? t??? st????aµe, e?asfa?????ta? ?µa?? ???µa st?? s??a??a??? µa?.

?? ?????? p?? p??ase e?daµe s?µa?t???? s??e??as?e? µeta?? p??µ??e?t??. ??t? e??a? µ?a t?s? p?? d?µ?????????e e? a?????? ??a ep?ß??s? t???. ??ste?ete ?t? ?a d??µe ?? ???e? t?t??e? ????se?? ?a? p?s? a?t?? ep??e????? t?? a????;

?a ded?µ??a t?? a????? ?a? ?? a?at??p?? e??a? t?t??a? ??tas?? ?a? ??tas??, p?? ep?ß?????? st?at?????? s??e??as?e? ?a? s?????e?se??, µe st??? t?? ep?ß??s? a??et?? p??µ??e?t??.
??ste?? ?t? ?a d??µe p????? a?????e? ????se?? µ?sa st??? ep?µ????? µ??e? ?a? st?? t?µ?a t?? ??a?eµp?????, a??? ?a? se ?????? ???d??? t?? a?????. ????e?ta? ??a a??a??? p?? p???a???? ?et???? ep?pt?se?? st?? a????, a??? ?a? t?? ??????µ?a t?? t?p??, ?a??t?, ?p?? p??a??fe?a, ? ???s? ??e? ?a? t? ?et??? t?? ??? ?? a? est??s??µe se a?t?, ? d?s???? pe???d?? ?a ????se? ta??te?a ?a? µe ????te?a p??ß??µata ??a ????? µa?.

Te??e?te p?? ?? p??sf???? ?a? ta p?????ta ?d??t???? et???ta? e??a? a??et? ??a ?a ??at?s??? t?? ?ata?a??t? µa???? ap? t??? discounters ?a? t? Lidl; ??? e?e??e? ? Carrefour st? p?a?s?? a?t?;

?? ?ata?a??t?? ß??s???ta? p??ta st? ep??e?t?? t?? s?????? t?? d?ast????t?t?? µa?. ?p?te??? st???? e??a? ?a ße?t?????µe s??e??? ta p?????ta, t?? ?p??es?e? ?a? t? pa?e??µe?? s??ß??, ?ste ?? pe??te? µa? ?a e??a? ap???ta ??a??p???µ????.
O? ?pe?a????? Carrefour ????? a?apt??e? t?? ep??e???µat??? t??? d?ast????t?ta ???? ap? t?e?? ????e?. ? p??t?? af??? st? d???es? µ?a? e??e?a? ???µa? 1.300 p?????t?? ?d??t???? et???ta? Carrefour ?a? Carrefour Discount, µe ?????t? p??ta t? s??s? p???t?ta? ?a? t?µ??. ? de?te??? af??? st?? epe?d?se?? p?? d?e?e????µe sta f??s?a p?????ta, efa?µ????ta?  a?st????? e??????? ep?????? ?a? p???t?ta?, a??? ?a? e?asfa?????ta? t?? ?a??te?e? t?µ?? t?? a?????. ???t?? ????a? e??a? ?? s??e?e?? p??sf????. St? p?a?s?? t?? d?s????? ??????µ???? s??????a? ? Carrefour st????e? ?µp?a?ta t?? ?ata?a??t? ?a? ta ??p??a?? ?????????? µe µ??ad???? p??sf???? ?a? e?pt?se??.

?e? ?f?sta?ta? ad????da

???e? e??a? ?? d???? sa? s???e?? ?a? p??ß???e?? ??a t? ??p??a?? ??a?eµp????;

?? ??a?eµp???? st?? ??p?? pe??? µ?a ap? t?? p?? d?s???e? f?se?? t?? te?e?ta??? de?aet???. ? ??????µ??? ???s?, ta ?e????ta t?? pe?asµ???? ?a?t??? ?a? ? ?p???af? t?? ???µ????? ep???asa? ad?aµf?sß?t?ta t?? ???d?. ??t? ?fe??eta?, ?at? ????? ????, st?? a???t??? ????????a t?? ?ata?a??t??, a??? ?a? st?? a?asf??e?a t?? ??a?eµp????.                  ? a???? ??a ?a a?a??µ?e? ??e???eta? ?µes? ?e?st?t?ta ?a? s??t???sµ??? p??sp??e?a ap? ?s??? d?ast????p?????ta? st?? ???d?, ?ste ?a p??sa?µ?st??? sta ??a ded?µ??a. ?s? p?? ??????a a?t???f???µe p??? e??a? t? ??? ??????µ??? pe??ß????? ?s? p?? ??????a p?st????µe st?? d???µe?? µa? ?a? ?????? ?s? p?? ??????a ?ata??ß??µe ?t? st?? ??????µ?a de? ?f?sta?ta? ad????da ?a? p?? ? a???? ??e? p??ta t?? ??se?? t?? t?s? p?? e????a ?a e??????µe t?? ?fes??.