Μικρότερα πακέτα Vs προσφορές

?p??e? ? ??p??? ?a t?µ? ?d?a?te?a t?? p??sf???? sta FMCGs, µet? t? s?? p?? ?p?st? p??sfata µe t?? ?at???e?s? t?? ?pe?a????? ??fa??d? ?a? t? ???µ????, st? e??te????, ? ??a t?s? p?? ep???ate? e??a? ta µ????te?a se µ??e??? p?????ta. ??a t?s? p?? s?????a ?a ???e? st?? p??e?a ?a? st?? ??p??.
??t? p?? ??e? pa?at????e? se ???e? t?? ?. ????p?? p?? p??tt??ta? ap? t?? ???s? e??a? ? p??sf??? p?????t?? se µ????te?a µe????, µ?a t?s? p?? a????eta? s??e??? ?a? e?ap???eta? ?a? se ???e? e???pa???? pe??????.
Ge???? d?ap?st?s? p??t??, ?a? st?? ????p? ?a? st?? ??p?? e??a? ?t? ? ?ata?a??t?? ep?s??pteta? s????te?a t?? ?pe?a?????, a??? t? ?a???? t?? e??a? µ????te??. ?? pa?a????? p?????t?? ???p??, ?????ta? ?a ß????s??? st?? ???s? a?t? p?? pe??? ? ?ata?a??t?? p??sf????ta? µ????te??? µe?????? p?????ta, ß?????ta? ?ts?, st? µe??s? t?? eßd?µad?a?a? dap????.
 
? Unilever ??a pa??de??µa, p??????se st?? a?a?e???s? t?? a?apt???a??? st?at?????? t??, p??sf????ta? µ????te?a se µ??e??? ?a? ??st?? a?????, s?s?e?as?e?, se µ?a p??sp??e?a µe??s?? t?? p?es?? p?? ?f?sta?ta? ?? ?ata?a??t?? ?a? ta e?s?d?µat? t???. ??t? ? st?at????? fa??eta? p?? ap?d?de?, ?p?? de?????? ta st???e?a ??a t?? p???se?? t?? st?? ????p? (a??????a? ?at? 0,7% t? 2011 ?a? ?at? 1,1% t? p??t? e??µ??? t?? 2012).
St?? ???t??a??a ?? p??µ??e?t?? FMCGs a?t?µet?p????? p????? d?s????e?, ?????ta? 3% ap? t?? p???se?? t??? ?at? t? p??t? e??µ??? t?? 2012. ?p?te, ?? ??e? s?s?e?as?e? µe ????te?? p?s?t?ta p?????t?? p?? eµfa??st??a? ?? ?d?a?te?a st?? ?at?????e? p?????t?? ???e???? ?a? ?a????t????, a?aµ??eta? ?a a???????.

? ?e?µa???? eta??e?a Henkel ???sa?e ap???ste?e? s?s?e?as?e? sta p?????ta t??. Se a?t? t? p?a?s??, p??sf??e? st??? ?ata?a??t?? se ?spa??a, Ga???a, ?ta??a, ????da ?a? ???t??a??a, ???? ap????pa?t??? se µp??????, ?p? to brand name Xtra Total Eco, ????? d?s?µet??t? st? ?ap??? ? ?e????? µetaf????, p?? d??e? µ???? 27 p??s?µata µe ??st?? €4,75. ?p?s??, ? Nestlé p??sf??e? p?????ta se µ????? µe??de? (pa??de??µa ap?te?e? ? s?s?e?as?a t?? e??? ??ß?? µ???d????, t?? e??? f??t?a???? ?af? ? s??pa?), ??a ta ?????????? µe ?aµ??? e?s?d?µa. ???? ?a? st?? s?????te? ??e? efa?µ?se? t?? p???t??? a?t?, s???e???µ??a ap? t?? Sept?µß??? t?? 2012 ? Nestle Quality Street pa???s???eta? ?ept?te?? se µ??e??? ?at? 18%, ap? 1 kg se 820 ??.

?p? t?? ????? t?? 2011, ta sap????a Imperial Leather pa???s?????ta? ?ept?te?a ?at? 20%, ap? 125 ?? se 100 ?? ?a? ta smoothies Innocent ?at? 25%, ap? 1 ??t?? se 750 ml. ?p? t? Sept?µß?? t?? 2011, t? Persil Bio washing tablets eµfa?????ta? ?at? 16,6% µ????te?a, ap? 48 taµp??te? se 40.
? ??a a?t? t?s? eµfa???eta? ?a? sta t??f?µa, ?p?? st? a?????? a?t?p??e?? Greggs Steak Bake, p??, e?? ??e? p??ße? se µe??se?? t?µ??, p??sf??e? ep?s??, ta p?????ta t?? p?? ?ept?, ??t? p?? ???e ?? ap?t??esµa t?? a?e???e??t?? a???s?? t?? t?µ?? se a?e???, ß?d???, ??t?p???? ?a? ???????.
?? ???eta? ?µ??, st?? ??p??;

? ??a a?t? t?s? de? ??e? ???e? a??µa t?? eµf???s? t??, a??? e??a? ??t? p?? a?aµ??eta?. ???? t? pa???, ?? ??p???? de?????? ?d?a?te?? p??t?µ?s? st?? p??sf????. ???a? ?e????? ?t? ep?s??pt??ta? s????te?a t?? ?pe?a????? ?a? t? ?a???? t??? e??a? µ????te??. ????? ??a? pa?????ta? p?? e??s??e? ta ??a ded?µ??a e??a? t? ?e????? ?t? ?? ???????e?e? ????? sµ??????e?. ?p? t?sse?a ?a? p??te µ??? e??a? p???? t??a ? a??µa ?a? d??, ??a t? ?a???? e??a? µ????te??. ?a te?e?ta?a d??a ?????a, st?? ??p?? ep???at??se ?pe??ata????s?, ??’ a?t? ?a? ?? p??µ??e?t?? e?s??a?a? µe?a??te?a se µ??e??? p?????ta. ?? µe???e? ???????e?e? ??t??sa? µe?a??te?e? ?a? ??????µ???te?e? s?s?e?as?e?. ??t? ?µ??, s?µe?a ??e? a?t?st?afe?.

???? t? pa???, de? ??e? a????e? t?p?te st? µ??e??? t?? p?????t?? p?? e?s????ta? st?? ??p??. ? Christodoulides Bros Ltd ??a pa??de??µa, se p???? p?????ta t?? p??sf??e? t?? ep????? d?? ?a? t???? µe?e???. ?p?? t???se ? ?e????? d?e????t?? t?? eta??e?a? ?????a? ?a???d?? t? ?a a????e? t? µ??e??? e??? p?????t?? e??a? ap?t??esµa ?µad???? d???e???, t?? ?atas?e?ast? sta e???st?s?a, t?? p??µ??e?t?? ?a? t?? ?pe?a?????. «???p??µe t?? a????? ??a µ????te?a µe???? ?a ???eta?, e?? st??? st????? µa? e??a? ? µe??s? t?? ??d???? µa?», s?µe??se.

St?? ??p?? de? ??e? a??µa eµfa??ste? ? t?s? a?t?, t???se ? commercial director t?? eta??e?a? Rologis Ltd ?a??a ??????. «St? pa??? st?d?? pa?at????µe µe??s? st?? s?s?e?as?e? t?? f??s??? s?s?e?asµ???? p?????t?? ?p??, t???? ?a? a??a?t???», ep?s?µa?e. ?a?at???se ?t? a?t? de? eµfa???eta? sta ???se?ß?p???µ??a p?????ta, ?a??? s?????? d?deta? ? ep????? d?? ? t???? µe?e???.

? eta??e?a ?????? ?td pa?at??e? t?? t?se?? t?? ?ata?a??t? ?a? ????e? t??p??? ?a t?? ß????se?. «???? t? pa??? ? t?s? p?? ep???ate? af??? st?? p??sf????», e?pe marketing manager t?? eta??e?a? ???t?a ????. «???? t? pa??? p??spa???µe ?a ??at?s??µe µ?a ?s????p?a st? s??d?asµ? t?? ?a??? brand µe ???p?e? p??sf????», e????se. ???s?ese µ???sta, ?t? ? ??p??? ??at? ta ???a s’ ?t? af??? st?? p??sf???? se s??s? µe ???e? ???e? ?? a??fe?e ?a?a?t???st??? ?t? ? ?????? ???µa??a? (t? brand INTERSTAR Chim S.A. p?? e?a???ase t? 2005) p??e? s???e? p??s?µat?? t?? 300 ??, ?? ?p??e? µ???sta ?ata?aµß????? µe???? µ???? t?? ?af??? st?? ?pe?a????, p?s?t?ta p?? st?? ??p?? d?deta? ?? de??µa! «??t? s?µßa??e? ??at? e?e? ? ?ata?a??t?? de? ??e? t?? a???ast??? d??aµ?», ?at????e.