The i report: Πάτωσαν οι on-line αγορές Μαρτίου

•    ? ???t??? ?ata???fe? t? ?aµ???te?? ????s? ???? t?? ep????

•    Sta?e??p?????ta? st? de?te?? ??s? ?? a????? t?? ???ef?????? S?s?e???

•    ????s? a????? µ?s? ????t?? t??ef???? ?a? Tablet

•    ?e???? ???d?? ??a Aegean

•    The i report: ??t?sa? ?a? ?? on-line a????? t?? ???t?


?a ap?te??sµata t?? p??t?? t??µ???? t?? 2013 t?? s??d??µ?t???? e??a?e??? µ?t??s?? ?a? a????s?? online a????? st?? ??p?? – the i report - a?a?????sa? s?µe?a ? eta???a e?e???? Evresis ?a? ? eta???a ?p??es??? d?ad?ast???? µ???et???? ImarComms.

?? i report  ?at???a?e t?? online s?µpe??f??? t?? ??p???? ?ata?a??t? ??a t? p??t? t??µ??? t?? 2013 µe t? ???t?? ?a ?ata???fe? t?? ?aµ???te?? a???ast??? ????s? ???? t?? ep???? µe 36.6%, se a?t??es? µe t? a?t?st???? t??µ??? t?? 2012 ?p?? ? ?d??? µ??a? ?ta? a?t?? p?? e??e ?ata????e? t?? ????te?? a???ast??? ????s? µe 53.2%. ?? i report ?at???a?e ?? de?te?? se online a????? µ??a t?? Feß??????? µe 48.6% ?a? ?? p??t? t?? ?a??????? µe 57.1%.

S???????, ?? online a????? ?at???a?a? t? µe?a??te?? µe??s? st? d??st?µa t?? te?e?ta??? 2 ?????? µe t? p?s?st? ?a µe???eta? st? 31.3% ap? t? 34.7% t?? p??????µe??? t??µ???? pa???? p?? ? ?a???????? t?? 2013 ?at???a?e µ?a ?d?a?te?a a??d??? p??e?a ? ?p??a ?µ?? de? ?ta? a??et? ?a a?a???e? t?? µe???? pt?s? µet? t?? 15 ?a?t???.

?? i report ?at???a?e s??e????µe?? a???s? st?? ???s? t?? ????t?? t??ef???? ??a online a?????  ap?  t? 14.7% t?? p??????µe??? t??µ???? se 16.2% µe t?? ???a??e? ?a ????? t?? p??t? ????. ?p?s??, a???s? ?at???a?a? ??  a????? p?? ????a? µ?s? Tablet  ap? 6.1% se 6.9%. ?? 91%  t?? online a????? ????a? ap? t? sp?t? ?a? t? 9% ap? t? ??afe??.

«?a ap?te??sµata t?? p??t?? t??µ???? t?? 2013 a?ta?a????? t??? t???µ??? st?? ??????µ?a µet? t?? 15?  ?a?t??? µe?????ta? ??a p??t? f??? t?? online a????? a?s??t? ?a? pa??????a ?a? ta p?s? p?? ??de?t??a? online a?t? t?? pe???d?», d???se ? ??e????t?? t?? Evresis ?????a? ????????.  

•    ?s?? af??? t?? ?at?????e? ?a? ta e?d? p?????t??  p?? a????st??a? online, t? i report ?at???a?e: ???t?  t?? ?at?????a ??d?? ??d?s??  µe 42% µe a???s? 3.1%, µe ta ????a e??as?a? ?a a??????ta? st? 67.1% ?a? ta a???t??? ????a ?a µe?????ta? st?  42.9%.  
•    ?e?te?? t?? ?at?????a S?s?e??? ???ef???? ?a sta?e??p??e?ta? st? 18% pa?? t?? µe???? µe??s? ap? t? p??????µe?? t??µ??? µe 10.2%.
•    ???t? t?? ?at?????a t?? ?e??p?????? ??s?t????? µe 13.5% ?a? a???s? 6.9%.
•    S?µa?t??? ???d? e??e ?a? ? ?at?????a ?e??d??e?a µe 4.4% ft????ta? t? 8.1%.   

?s?? af??? t?? ?st?se??de? ?a? ta online shops ap’ ?p?? ????a? ?? a?????, t? i report ?at???a?e t? Ebay ?a pa?aµ??e? t? p??t? µe 47.1% ?a? µ???? µe??s? 0.5%, de?te?? a??????e? t? Amazon µe 29.4% ?a? µe??s? 2.7%, ?a? t??t? t?  Asos µe 17.7% ?a? µe??s? 4.8%.  ??ta?t? a??????e? ? Cyprus Airways µe 7.5% ?a? a???s? 2% ?a? p?µpt? ? Aegean p?? a?a????????e st? 6.0% µe a???s? 5.1%.
 ?p?s?? ap? ta ?p????pa online shops, t? i report ?at???a?e a??µesa sta Top Ten µeta?? ????? - t? play.com µe 6%, to JCC Smart µe 4.8%, t? eshop µe 3.9%, ?a? ta taxidia mprosta µe 3.0%.  

?? i report ?at???a?e ?? t?? s?µa?t???te?? ???? p?? p??t?µ???ta? ?? online a????? ??a?t? ????? t??p?? t?? f????te?e? t?µ?? ?at? 70%.

«?? i report ?at???a?e µ?a p??? d?af??et??? e????a ap? t? a?t?st???? p??t? t??µ??? t?? 2012 µe s?µa?t??? µe??s? p?s?? ?a? a?????, ??at??ta? ?µ?? t?? ?d?e? a??d???? t?se?? se ???se?? s?s?e??? ?a? s????e?e? a???ast?? µe t?? ?at?????e? ??????, ta??d??? ?a? ?e??d??e??? ?a a?eßa?????, ap?de??????ta? a?e?ast???? st? ??????µ??? s?? ?a? ?? ?? ?µesa e?a??a?t???? ??a?t? t?? pa?ad?s?a??? a????? a?t?? t?? e?d???», d???se ? ??e?????? S?µß????? t?? ImarComms ?e?????? ?????a?.