Μ. Λουκαϊδης: Επιβεβλημένες οι αλλαγές στο λιανεμπόριο

?????? a??a??? ?a ?????? a??µa st?? t?µ?a t?? ??a?eµp?????, p?? p???? ?a e??a? ?p???e?t???? ?a? ep?ßeß??µ??e? ???? t?? e?e???e??. ???pe? ?µ??, ?a ?????? µe p??s??? ?a? p????aµµat?sµ? ?a? ??? ?? ??se?? a??????, ?ste ?a µ?? p???a??s??? pe??ss?te?a p??ß??µata. ??t? t???se se s????te??? t?? st? Inbusinessnews.com o d?e?????? s?µß????? t?? CTC ?a? p??ed?e??? t?? 10?? Retail Conference, ?????? ????a?d??. 

S???e???µ??a, ? ?. ????a?d?? a?af?????e:
•    St??? p??µ??e?t??, p?? ?p?st?sa? t??p?? p???µa ap?:
-    ??? ?at???e?s? t?? ?pe?a????? ??fa??d??
-    ??ape????/ ?e?st?t?ta ?a? ???e??? eµp?st?s???? ap? e??te????
-    ????s? ?a???????? ?µp?????

St? t? p??pe? ?a ??????:
•    ?a µe??s??? t? ??st??
•    ?a ße?t??s??? t? ?e?st?t?ta
•    ?a s??t???s??? ep?peda p???se??
?? ep?????? ?????:
•    ????s? ep??e???s??
•    S?????e?s?
•    S?µa?t??? µe??s? t?? ??st???
-    ???s?p???
-    ??d?????
-    ???a ???da
•    Outsourcing
•    ????s? ?efa?a???

G?a d??at? s??e?? ?????? t? S???d??? ??a????? ?µp????? ???eta? ?a f??e? st? p??s????? s?µa?t??? ??µata t?? t?µ?a. ????ste µa? ??a ta s?µa?t??? ??µata p?? ?a a?ade??ete.
?? a??a??? p?? ????a? ap? t? p??????µe?? s???d???, t? ?a??st??? p??? e?d?af????: ? t?a???? e?????? st? ?a??, t? ??e?s?µ? t?? ?pe?a????? ??fa??d?, ?? s?????e?se?? p??µ??e?t??, ? a???s? t?? pa???????? eµp?????, ? ed?a??s? t?? hard discounters, ta ???µ???a ?a? ?? t?ape????? e?e???e?? µe ??e? t?? ??????µ???? s???pe?e?: ?e?st?t?ta, a?e???a, ßa?? p???µa se µ? p??t?? a?????? p?????ta, e?d???µ?s? t?? outsourcing, a??? ?a? a??a??? st?? p??t?µ?se?? t?? ?ata?a??t??.

?? S???d??? ??e? d?? ??t?t?te?. ? µ?a e??a? ? ?a?a?? ep?µ??f?t???. ?µ???t?? ap? t?? ??p?? ?a? t? e??te???? ?a ?a?????? ??µata ?p?? t? category management, t?? t??p? p?? d???e?e? t? t?ape???? s?st?µa, t?? a??a??? p?? ep???asa? t?? ?ata?a??t? ?a? ??a p??sa?µ?sµ??a st?? te?e?ta?e? e?e???e?? t?? ???s?? ?a? t? p?? µp????? ?a ß???? ????t??. ??? µp????? ?a a??????? ?? ??a??µp???? t? f?s? t?? ?atast?µat?? t??? ??a ?a ep?ß??s??? se µ?a a???? p?? a????e?, ??a t? p?? d?aµ??f??eta? ? ?ata?a??t??, t? p?? µp????µe ?a ?e?d?s??µe µ?sa st?? ???s?, ??a t? Category Management st? ???a ???e???, a??? ?a? ??a t? p?? ?????e? p???? ? ?ata?a??t??.

St?? ??p?? ????µe de? µ?a s?µa?t??? a??a??, p??ta ap’ ??a t?? ??p??e? ???a??e? ?a e??µe?????ta? p???? ??a t?? t?? ???a?t?? ?a? t?? ??µ???, ??t? p?? p??? de? t?? e?d??fe?e ?a? ?a d?a?????? ta p?????ta µe t?? ?a??te?e? t?µ?? ap? d?? ? ?a? t?e?? ?pe?a?????, ??t? p?? ep?s??, p??? de? s???ßa??e. ??t? de? e??a? ?a??, a?t??eta ? ?ata?a??t?? p??pe? ?a e??µe???eta? ?a? ?a p??s??e? p?? ???s?µ?p??e? ta ???µat? t??. ?? ?a?? e??a? ?t? ???e a?a??ast???, ep?ßa???µe?? ap? t?? a??a???.

?? de?te?? µ???? t?? s??ed???? ?a ?a??f?e? µe panel discussions, e?p??s?p??? ap? t? ???? t?? ??a?eµp????? ?a? t?? ???d?eµp?????. ???t?sta ???e ? pt??e?s? t?? ?pe?a????? ??fa??d? ?a? d??f??e? ???e? a??a??? ?a? a???????se ? ???s?, ??t? p?? ep???ase ??a??µp?????,  ???d??µp????? ?a? d?a??µe??. ? ?at???e?s? t?? ?pe?a????? ??fa??d? t??? ?f?se e?te?e?µ?????, ? ???s? t??? ?f?se ????? ?e?st?, µet? d?s????a? ?????ta? ?? t?ape????? s??a??a??? ??a a?t? s???ßa?a? st?? a???s? t?? pa???????? eµp?????, t?? ed?a??s? t?? hard discounters, p???µata p?? µa? a?a??????? ?a d??µe t?? a???? d?af??et???. G?a p??t? f??? p??te?a??t?ta de? e??a? ?? p???se??, a??? ? ?e?st?t?ta. Ta d????? ep?s??, s?µß????? ??a e?a????? ?a? s?????e?se?? ? ??a t? p?? ?a a??????? ?? t??pe?e? st? a????. ?a p???µata e??a? t?s? d?s???a st? ???? t?? d?a??µ???, p?? ?? pe??ss?te??? ?a ???t????? ??a ??e? ep?????? ?p??, s?????e?se??, outsourcing, µe??s? t?? ??d????, a??µa ?a? p???s? t?? ep??e???s?? t???.
St? s???d??? ?a a?ta??a????? ap??e?? p?? ?a ß????s??? t??? ep??e???µat?e? ?a p????? ap?f?se?? p?? ?a ß????s??? ??? µ??? t? d??? t??? ep??e???s?, a??? ?a? ?e???? t? ß??µ??a??a. ?p??e? ?a ?????? p???µata, p?? ?a ?fe??s??? ????? ?p??, ? e??at?stas? te???????a? pa?a??e???????a? p?? ?a s?µß??e? st?? ap?f??? ?a??ste??se?? ?a? t? µe??s? t?? ??st??? pa?a??e???????a?.

???t?? ap? ??se?? p?? p??t????a? ?a? se p??????µe?a s???d??a pa?at????µe ?t? ?? ??p???? de? a??????? e????a t?? s????e??? t??.
???a? ?e????? ?t? e?µaste s??t???t???? ?a?? ?a? de? ?????µe e????a a??a???. ?????????µe t?? pa??? a?????? pa???µ?a p?? ??e? «a? de? e??a? spasµ??? µ?? t? ft???e??». ?p???e? ?µ??, ?? ? µ??t???a aµe???????? ?e???a p?? ??e? «a? de? spasµ??? sp?se t? ??a ?a a?a??aste?? ?a t? ?a?aft???e??». ?µe??, a? ?a? ß?e???aµe st?? ?at?stas? a?t? ap? µ???? µa?, de? e?µa? s??????? ?at? p?s? e?µaste ?t??µ?? ?a p??????s??µe se a??a???. ?? a??a??? ?µ??, ?p???e?t??? ?a ??????, µ??? p?? de? p??pe? ?a ?????? µ?sa ap? p?es?, a??? µe a??et? s???? ?a? p??ß??µat?sµ?, d?af??et??? t???? ß?ast???? ????se?? ?a f????? pe??ss?te?a p??ß??µata.

??? d?aµ??f????e ? t?µ?a? t?? ??a?eµp????? µet? t?? ?at???e?s? t?? ?pe?a????? ??fa??d? ?a? t?? ???? ??????µ???? ded?µ????; (?e??s? p???se??, µe??s? es?d??, a???ße?a, µe??µ??? a???ast??? d??aµ? t?? ?ata?a??t??, a?t?pa?a??se?? p??µ??e?t?? ?a? ?pe?a????? ??a t?? p????µ?? ?a? p?st?se??).  

??a??µe?? ?a? p??µ??e?t?? ????? ?p?ste? t??p?? p???µa. ???t??, t? ??e?s?µ? t?? ?pe?a????? ??fa??d? t??? ?f?se e?te?e?µ????? µe ??a ap????t? ?p????p? €86 e?. ? µ???? t??p?? ??a ?a ?ep????s??? ?ta? ? p???s? t?? a????t??, ta ?p??a ?µ??, µe t?? ???s? ??asa? ap? t?? a??a t???. ?e?te???, t? ????eµa, µe t?? ???e??? ?e?st?t?ta? ap? t?? t??pe?e? ?a? t?? ap??s?a eµp?st?s???? ap? t? e??te????. ???t??, ? a???s? t?? pa???????? eµp?????, ??t? p?? µp??e? ?a ??e? ?a? ?et??? ?a? a???t??? s?µe?a. ?? d??ad?, ??p???? ??a??µp???? de? ??e? ?eft? ?a p????se? t?? d?a??µ?a t??, ? te?e?ta??? d?a??pte? t?? pa???? eµp??e?µ?t??, µe ap?t??esµa ?a ??e? t?? ??a??µp??? ?a a????se? ap? t? pa??????? eµp????. ??t? s?µa??e? ?t? af??e? e?te?e?µ??? t?? s??e???t?, p?? t?? e??p??et??se ??a ?????a p???. ?? ?et??? e??a? ?t? t? pa??????? sp????e? t?? t?µ?? p??? ta ??t?.

???t??, a??et?? ?ta? ?? µ????µesa??? p??µ??e?t?? p?? e??a? epe?d?se? µe???? µ???? t?? d???e??? t??? st?? ??fa??d? ?a? te???? ?p?st?sa? ?a? ?? ?d??? ?s??µ? p???µa. ??? ?d?a ??a ?µ??, ?? ?p????p?? ??a??µp???? ß?????a? ?e?d?sµ???? ?a??? t? µe???? µe??d?? – ???? st? 50% t?? ?pe?a????? ??fa??d? – µ????st??e s’ a?t???.
S?µa?t??? µe?????t?µa t?? ??p??a??? eta??e??? e??a? ?t? d?a??t??? ?????? p???se?? µe tet?a?????? µ?t?a p??? µe?a??te???? ap’ ?t? ? ?ata?a??t?? e??e a????? ??a ?a e??p??et??e?. ????? e??? s?µe??? ? t?s? a?t? a?apt?ss?ta? µe ??????? ???µ??? ?a? s??e??st??e ??a a??µa 2-3 ?????a af?t?? ep???e ? ???s?. ?d? ?µ??, ?? p???se?? e??a? a???se? ?a pa?????? t?? ?at?f??a.

??? ???p??, µp????? ?a a??????? ?? p???t???? ?a? p?a?t???? t?? p??µ??e?t??, p?? e??a? ?? µe????? ?aµ????, ?ste ?a p??state????? st? µ?????;
?e??s? t?? ??st???, ße?t??s? t?? ?e?st?t?ta? ap? µe??s? ??d????/ µe??s? p?????t??, d?a?e???s? t?? ??e?st??, ep?????? outsourcing ?a? s??t???s? t?? ep?p?d?? p???s??. ?p?p????, t??eta? ? ep????? p???s?? t?? ep??e???s??, s?????e?s? µe ???e? eta??e?e? µe t?? ?p??e? ?µ??, ?a d?a??t??? p?????ta µe ????? s?????e?a ?a? ????t???a. ?? te?e?ta??, p?? e??a? ?a? t? µe???? µ?? e??t?µat??? ?a? pe??µ??? ?a d? t? ?a ???e?, e??a? ? a???s? ?efa?a???. Ta f????? ?? ?d???t?te? p?s? ?eft? p?? ???d?sa? ??a a?t? ta ?????a ??a ?a ta ß????? st?? ep??e???s? ? ?a af?s??? t?? ep??e???s? ?a p??e? t?? ?at?f??a;
? t?µ?a? t?? ?pe?a????? e??a? ??a? ap? t??? t?µe?? p?? ?t?p????e ????te?? ap? t?? ???s?, e?? ????? t?µe?? ??a?eµp????? ?p?? ?p?p?a, ??e?t???? e?d?, a?t?????ta, ?p?st?sa? µe??se?? t?? 30 – 40 – 50%. ???s? ????a? ??p??e? s?????e?se??, ?? Tryfon Tseriotis, Laiko Cosmos, e?daµe t?? ????d? t?? p???e?????? Unilever st?? ??p?? ?a? t?? ?s?a?????? Diplomat, p?? a???aße t?? a?t?p??s?pe?a t?? Procter & Gamble. ????a? ?a? ?a ?????? a??µa ?at? t? 2013 – ’14 p??a p????? a??a???. ?? a?t? ??at? de? ?p???e? ????? d??µ??. ???pe? ?µ??, ?a ?????? µe p??s??? ?a? p????aµµat?sµ? ?a? ??? ?? ??se?? a?????? ?a? p??pe? ?a p??sf????? s?????e?a, a??? ?a? pa??µ??a eta????? ????t???a.

??ete de? d?ast???? a??a??? st? s?µpe??f??? t?? ?ata?a??t??; ???e? e??a? ?? ??e? t?se?? s’ ?t? af??? st?? p??t?µ?se?? t??? ?a? ?e????te?a t?? t??p? p?? s?µpe??f????ta?;
S?????a µ????µe ??a ??a ??? ?ata?a??t? p?? ???t? sta ???µa e???pa??? ???t? p?? e??a? µe?et?µ????, e??µe??µ???? ?a? µet??µ???? st? t? ??de?e? ????? spat??e? ?a? ?pe?ß????. ?p?s??, de? t?? e????e? ? ta?a?p???a ?a ?a?te? se pe??ss?te?a ap? ??a ?atast?µata.

?a p?????ta ?d??t???? et???ta? ?a? ? a???? t?? discounters fa??eta? ?a ????? ?e?d?se? ?daf?? µe ta ??a ??????µ??? ded?µ??a. ??? a?t?µet?p????? ta ??t?µata a?t? ?? p??µ??e?t??; ? ?ata?a??t?? ta ep????e?;
?? p??µ??e?t?? µ?sa se ??a ta ???a p??ß??µata p?? ????? ?a p??pe? ?a d?s??? ?a? ?a??te?? s??s? t?µ??/ p???t?ta? st?? pe??t? t???, d??t? a?t? e??a? ? ep????? t??, a??? ?a? ??a ?a a?ta????st??? t?? pa??????? e?sa???? ?a? t?? ?d??t??? et???ta. G?a ?a t? pet??e? a?t? ?a p??pe? ?a µe??se? t? ??st?? t?? ?a? ?a s??e??aste? ?a? µe t?? p??µ??e?t? t??.

?? Private Label e??a? µ?a ep????? p?? d????? ?? pe??ss?te??? ??a??µp???? s?µe?a st??? ?ata?a??t?? ??a p?? f???? p?????ta. ?a?t?? ????? a???t??? t?s? e?t?? ap? t?? ??p?? ?p?? pa?aµ????? se ?aµ??? ep?peda, ?s?? ???? f?ß??, ?s?? ???? s????e?a?. ??t? e??a? a?aµe??µe??, d??t? ? ??p??? de? ??e? ß??µ??a??e? ??a ?a ft???e? d??? t?? p?????ta PL. ?p?te ?? ?pe?a????? de? ta p??t?µ??? se µe???? ßa?µ?, af?? ? e?sa???? t??? ??e? µe?a??te?? ??st?? ?a? d?ad??as?e? logistics.
S?????a ?µ??, ?p?????? ?at?????e? p?????t?? PL µe ???? p?s?st? p???se??, ?p?? ta ?a?t???, p?? ?at????? ???? st? 70 – 80% t?? p???se?? t?? a?????.

? s??s? p??µ??e?t??-??a?eµp???? e?a??????e? ?a d????eta? ???s?? ?a? e?de??µ???? ta p???µata ?a ?e???te??????. ?? µp??e? ?a? p??pe? ?a a????e? ?µesa;
??t? t? ?p??? de? ?ata??ßaµe a??µ? e??a? ?t? t? ?a?? t?? ß??µ??a??a? p????e? t?? s?µf????t?? t?? ???e eta??e?a? ????? a?t? ?a staµat? t?? ???? a?ta????sµ?. ??ste?? ?t? ? a????? s??e??as?a? ??a µe??s? ??st??? ?a? ße?t??s? t?? p??sfe??µe??? p?????t?? p?? a?tap?????eta? st?? a????e? t?? ???? ?ata?a??t? e??a? ap? ta ?a?? p?? ?a p???????? µ?sa ap? t?? ???s?.

?? 10? Retail Conference, d????a???eta?
ap? t?? ??? ?a? ?a p?a?µat?p????e?
st?? 15 ?a???, st? ?e??d??e?? Hilton