Οργανωμένοι μικροί: Symbols of strength

?e ????????? ???µ??? a??????? ta ded?µ??a st? ??a???? eµp????, ?e????? p?? p?????esa? ?? ??????µ???? s?????e? t?? a?????. ?µ??, µe ???µ??a t?? ep?ß??s? ???? p??pe? ?a p??sa?µ?st??? sta ??a ded?µ??a ??a ?a a?tape??????? st?? a?ta????sµ?, d?af??et??? ?d?????ta? se afa??sµ?.

St? e??te????, µe???? a?aß??µ?s? ???sa? ta te?e?ta?a ?????a, ta ?e??µe?a  Symbol Groups, ta ?p??a, s?µf??a µe t? pe???d??? The Grocer, de? ep?ß??sa? ap??? ap? t?? p?es? t?? µe????? ?pe?a?????, a??? ????µße?sa?. ?at?fe?a? ?a pet????? ?ta? t?s?? ????? ap?t??a?.

S???e???µ??a, st? ???µ??? ?as??e??, pe?? ta t??? ?p?????? t?? 2012 ?p???a? 16.407 symbol groups, s?µe?????ta? a???s? pe??p?? 5,2% ap? t? 2011. ?? p???se?? t?? ??a??µp???? a?t?? s??????? £13,6 d??, a?t?p??s?pe???? µ?a a???s? fa???µe?? p?? a????e? t? 195% t?? te?e?ta?a de?aet?a. ? ep?t???a a?t? de? ???e?ta? st?? a???µ? t?? ?atast?µ?t?? p?? µe?a???e? ?a? t?? p???se?? p?? a??????ta?, a??? sta p?e??e?t?µata p?? ?e?d????? ?? ?d??? ?? µ??? e??? s??????. ? ??????µ??? ???s? ?a? t? s????? ???µa t?? ?a???? p?esa? t??? ??a??µp????? ?a a?a??t?s??? s?t???a ??t? ap? t?? ?µp???a e??? ???a??sµ?? p?? ?a t??? pa???e? s?µß?????, asf??e?a ?a? st????? ?p?? µp??e?.

? ?at?stas? a?t? ?d???se ?a? a??et?? µ????? ?a? µesa??? µe?????? ?pe?a????? st?? ??p?? ?a µp??? ??t? ap? t?? p??state?t??? ?µp???a e??? ???a??sµ??, e??? ?µ????, µe s??p? ?a p??state?t??? ap? t?? ???s? ?a? t?? ?s??µe? s???pe??? t??. ??e?? e??a? ?? ßas???? s??desµ??/ ?µ???? p?? e?p??s?p??? ta µ????? ?a? µesa??? µe?????? ?atast?µata ?a? d? ta µ???? s??????a??, ta MAS Supermarkets, ? S??desµ?? ?pe?a????? Save More ?a? ? S??desµ?? ?a?t?p???? ?eµes?? (S????).

?????????????
?as??? ?a?a?t???st??? ?a? t?? t???? s??d?sµ?? e??a? t? ?e????? ?t? p??sf????? p???? p?e??e?t?µata sta µ??? t???, p?? ????? ap?t??esµa ?a ep?fe????ta? ?? ?ata?a??t??. ? s??desµ?? ?e?t????e? µe ß?s? t? ?????? t?? rebate, ?? eta??e?e? d??ad?, µ???, p???????? p?s? st?? ?µ??? ta ?e?t??????? ???da p?? ???e? ? s??desµ?? ??’ a?t??. ?a µ??? µpa????? ??t? ap? µ?a ????? ?µp???a, ?????ta? µ?a ??t?t?ta, µ?a µ???da. ???? ????? µ?a ????? ta?t?t?ta. ?e?d????? pe??ss?te?? st????? ?a? asf??e?a, pe??ss?te?e? e?pt?se?? se eµp?????? s?µf???e?, se ?????? a????? e?asfa?????ta? p?s?t?te? p?????t?? se ?aµ???? t?µ??. ?a??????a e?s????? ?a? p??????? pe??ss?te?? ta d??? t??? p?????ta private label, e?? e?d?d??? ????? f????d?a µe p??sf???? p?? d?at??e?ta? se ??e? t?? ?pe?a????? t?? S??d?sµ??.

S????S??S ?????G??O? SAVE MORE

?t?? ?d??s??: 2002

??ap????t?? d?e????t??: ??sta? ?a?e????

?a?est??: ?et????? eta??e?a

????: 21 µ?t????

?atast?µata: 21 (se ??? t?? ??p??, e?t?? ap? t?? ??f?)

??st?? s?µµet????: ?a?, a??? de? e??a? sta?e??

?p?? t???se ? ?. ?a?e???? ? a?a?????s?µ?t?ta t?? ?pe?a????? ?p? t?? ?µp???a t?? Save More ??e? a????e? p??a p??? ap? t?te p?? e?t?????a? se ??a? ?µ???. «??t? µa? ??a?e p?? d??at??? st?? a???? ?a? p??? t??? pe??te?, a??? ?a? p??? t??? p??µ??e?t??», s?µe??se.

?????G???S MAS

?t?? ?d??s??: ?d?????e t? 1996 ?? eta??e?a S?? ??eµ?? ?pe?a????? ?td ?a? t? 2010 t? trade mark ?pe?a????? MAS

Ge????? ??e????t??: ???st?? ?t?f??

?a?est??: ?et????? eta??e?a

????: 36

?atast?µata: 36 (e?e??e?? pe????? ?µµ???st??, ????a?a ?a? epa???a ????a?a?, ?e???s?a ?a? epa???a ?e???s?a?, ???a ?atast?µata st? ?eµes?,  ?a????? st?? ??f?)

??st?? s?µµet????: ?a?

? eta??e?a S?? ??eµ?? ?pe?a????? ?td ?d?????e p??? ap? 17 ?????a, a??? st?? p??e?a ap?fas?st??e ? a?a???s? t??, ?ste ?a ???e? pe??ss?te?? a?a?????s?µ? st?? ?ata?a??t?. «???? ap? t??a ?????a ap?fas?saµe ?a d?µ??????s??µe t? trade mark MAS Supermarkets ?a? ?p? t?? ?µp???a t?? ?ataf??aµe ?a pet????µe eµp?????? s?µf???e? ?a? e?sa????? se d??? µa? p?????ta», t???se ? ?. ?t?f??. ??µ?????????e ????? ????t?p?, ????? ta?t?t?ta µ?sa ?a? ??? ap? ta ?atast?µata. «?? stat?st???? ?de??a? ?t? ? a?a?????s?µ?t?t? µa? a??ß??e a?t?µata st? 95%», ep?s?µa?e. ? eta??e?a s?µe?a d?a??te? d??? t?? pe????s?a, ?e?t???? ??afe?a, ap????e?, eµp??e?µata, d??t?? d?a??µ?? st? ß??µ??a???? pe????? ?da????, e???d?te? sta 24 ?t?µa ?a? d?a??te? tµ?µata µ???et????, e?sa?????, ????st????? ?a? ??. «?a? ?? 36 µ?t???? ????? ?se? µet????, a?e?a?t?t?? t????? ?a? ? s??desµ?? e??p??ete? t??? µet????? t?? ?a? µ??? a?t???», ?at????e.

S????S??S ??????O?O? ????S?? (S????)

?t?? ?d??s??: 1983

Ge????? ??e????t??: ??????a? ?????t???

?a?est??: ?et????? eta??e?a ap?te???µe?? ap? µ????? ?a? µesa??? µe?????? ?pe?a?????

????: 40

?atast?µata: 38 (St?? epa???a ?eµes?? ?? ??a ?at?st?µa st? ????a?a).

??st?? s?µµet????: ?a?

???a? ? a??a??te??? s??desµ?? p?? ?p???e? ?a? sta µe????t??? s??d?? t?? e?t?sseta? ? ep??tas? t?? ?a? e?t?? t?? epa???a? ?eµes??. ?e????se p??? ap? 30 ?????a µe t? s??d??µ? 10 pe??p?? ?atast?µ?t??.

?p?? a??fe?e ? ?pe????? ????et???? t?? S???? ??p?da ?????t?d?? ??a ?a ???e? ??p???? µ???? p??pe? ?a a????se? µet???? ?a? ?p???e? ??st?? s?µµet????, ft??e? ?a p??????ta? ta ???t???a e?sd????, p?? ?at? ß?s? e??a? ? ????? ?a? ? t?????. «? ?µ???? a?a?aµß??e? t?? ?e???sµ? t?? ?p???se?? t?? ?atast?µ?t??- µet???? t?? ?a? ???? ??t? ap? µ?a ????? ?µp???a ap??t??? µe?a??te?? a???ast??? d??aµ? ap??a?t? st?? a?ta????sµ?. ?? ßas??? t??? ?p?? e??a? ?t? p??sf????? ?aµ???? t?µ?? ?a? ?a??te?e? s?µf???e?, µe ß?s? ta ?p??a ?e?d????? ?? ?ata?a??t??», ?p????µµ?se.