FMCG"s στην εποχή των private labels
09:20 - 16 Οκτωβρίου 2013
? RAI Consultants µe af??µ? t?? p??t?????? ??????µ??? ?fes? ?a? t? ????eµa ?ata??se?? t? ???t?? t?? 2013, a?a?????se t?? a????? ??a ?ata??af? ?a? ?ata???s? t?? ?p????d?p?te a??a??? st?? a???ast???? s????e?e? t?? ?ata?a??t??, a??? ?a? t?? d?af???? t?se?? ?a? st?se?? p?? d?aµ??f????ta?.
? eta??e?a p?a?µat?p???se µ?a ??e??a, ?? µ???? t?? p??sp??e?a? ?a f?t???af?se? ??e? t?? ?a???????e? t?se?? st?? a???ast???? s????e?e? t?? ?ata?a??t??, se d?? st?d?a. ?? p??t? st?d?? ?ta? ? p???t??? ??e??a µe t?sse??? ?µ?de?, ?? ?p??e? s???t?sa? t?? a??a??? st?? s????e?e? t?? ?ata?a??t?. ? de?te?? ??e??a, p?? ep?ßeßa??se ta ap?te??sµata t?? p??t??, ??aße ???a t? de?te?? de?ape???µe?? t?? Septeµß???? 2013 µe t??ef?????? s??e?te??e?? se 956 ?t?µa. ?at?ste ed? ??a ?a de?te ta ?e???? s?µpe??sµata t?? ??e??a?.
?? InBusinessNews pa???s???e? s?µe?a t?? a???? fa??s?µ?? ?a? e?d?? ?pe?a?????.
Fa??s?µa ?a? e?d? ?pe?a????? (FMCG’s)
? ?ata?a??t?? a??????e? p?st? p???? t?? ??sta ????sµat?? ?a? ap?fe??e? t?? a???? p?????t?? p?? de? ß??s???ta? st? ??sta. ????sta, ? ??sta p??et??µ??eta? µet? ap? µe??t? ?a? s?????s? f???ad??? p??sf????.
??? s???e???µ??a, a?????e? µ??? ta a?a??a?a fa??s?µa, ap?fe??e? t?? p???t??e?e? ?a? ep????e? ta p?? ??????µ??? p?????ta. ?p?fe??e?, ep?s??, ?a a?????e? µe???e? p?s?t?te? ??a ap????e?s? st? sp?t?, e?t?? ?? a? e??a? se p??sf???.
???a??? ????? pa?at????e? ?a? st?? µ???e? p?????t?? p?? a????????. Se a??et?? pe??pt?se?? ????? a????e? t?? µ???e? p?? a???????? e?? a?t?? p?? e?a????????? ?a a???????? s???e???µ??e? µ???e? pe??µ????? ?a t?? ß???? se p??sf????. ?a private labels e??a? ?????? ap?de?t?. ??p???? ta d???µasa? ?a? ta ???s?µ?p?????, e?? ??p???? ????? ep?st?e?a? st?? p??????µe?? µ???a p?? ???s?µ?p????sa?.
?????, p??t?µ??? p???? t?? «p?? ??????µ????» ?pe?a?????. ? ?????te??? pa?????ta? ep?????? ?pe?a????? e??a? ?? p??sf???? ?a? ? pep????s? ?t? e??a? t? f????te?? µ???? ??a t?? a???? s???e???µ???? p?????t??.
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