Έρευνα RAI: Ο καταναλωτής της νέας εποχής

? RAI Consultants µe af??µ? t? d??st?µa a?t?, p?? ? ??p??? pe??? µ?a p??t?????? ??????µ??? ?fes? ?a? µet? ?a? ap? t? ????eµa ?ata??se?? t? ???t?? t?? 2013, a?a?????se t?? a????? ??a ?ata??af? ?a? ?ata???s? t?? ?p????d?p?te a??a??? st?? a???ast???? s????e?e? t?? ?ata?a??t??, a??? ?a? t?? d?af???? t?se?? ?a? st?se?? p?? d?aµ??f????ta?.

? eta??e?a, ???p??, p?a?µat?p???se µ?a ??e??a, ?? µ???? t?? p??sp??e?a? ?a f?t???af?se? ??e? t?? ?a???????e? t?se?? st?? a???ast???? s????e?e? t?? ?ata?a??t??, se d?? st?d?a. ?? p??t? st?d?? ?ta? ? p???t??? ??e??a µe t?sse??? ?µ?de?, ?? ?p??e? s???t?sa? t?? a??a??? st?? s????e?e? t?? ?ata?a??t?. ? de?te?? ??e??a, p?? ep?ßeßa??se ta ap?te??sµata t?? p??t??, ??aße ???a t? de?te?? de?ape???µe?? t?? Septeµß???? 2013 µe t??ef?????? s??e?te??e?? se 956 ?t?µa.

?? t?sse??? ?µ?de? s???t?s?? t?? p???t???? ??e??a? apa?t????ta? ap?:

?? InBusinessNews ?a pa???s??se? µ?sa st?? ep?µe?e? µ??e? ?e????st? a????s? ??a ???e µ?a ap? t?? 6 a????? p?? a?a??e? ? ??e??a:
? ?p?p??s?
? ??e?t????? s?s?e???
? ??????ta DIY
? ?a????t???
? ??d? ??d?s?? ?a? ?p?d?s??
? Fa??s?µa ?a? e?d? ?pe?a?????
? ??sa st?? ??e??a pe????f???e ?a? ? p??t? a?t?d?as? t?? ?ata?a??t?? st? ?????? e??as?a?, t? ?p??? ?a d?µ?s?e?te? s??t?µa st? InBusinessNews.

S?µpe??sµata
??sa ap? a?t? t?? ??e??a p????pt??? d??f??a ?e???? s?µpe??sµata. ??a ap? a?t? e??a? ?t? ? st?s? t?? ?ata?a??t?? ?a? ?? a???ast???? t?? s????e?e? ?a???????ta? ap? t?? ???s?. ?a????st??? pa?????ta? e??a? ?a? ?? a??a??? p?? pa?at?????ta? st? ??a???? eµp????. ?? ?ata?a??t??, p????, ?????? p??sp??e?e? µe??s?? t?? e??d?? t???.

?p?s??, ?p?? p????pte? ap? t?? ??e??a, ?? a??a??? st?? a???ast???? s????e?e? t?? ?ata?a??t? de? e??a? ap?t??esµa t?? ???s?? p?? ?e????se t? ???t?? t?? 2013. ? a??a?? ?e????se p??? ap? d?? pe??p?? ?????a.

?a s?µpe??sµata t?? ??e??a? e??a?:
? ?? ????sµa e??a? µ?a d?ast????t?ta t?? ?p??a ?? pe??ss?te??? d??????? ?t? ap??aµß?????.
? ?? ????sµa ap? ?pe?a????? ?a? ap? p????atast?µata ?at???µ????ta? sa? e?????ste? d?ast????t?te?.
? ?? ?ea??? ?a? e?e??e??? p??t?µ??? t? ????sµa ‘p??s?p????’ a?a??? (p.?. ????a ?p?d?s??).
? ?? µe?a??te??? / ???e?? ap??aµß????? pe??ss?te?? t?? a????? ap? t?? ?pe?a????? ??at? t??? p??sf??e? t?? ??a??p???s? ?t? ?at???????? ??t? p?? a???e? t?? ??p?, st??? ?a????? a?t??? p?? p??spa???? ?a e???????µ?s???.
? ? ???s? ?e?t?????se ?? ?ata??t?? se a??a??? t?s? st?? s????e?e? ????sµat?? ?s? ?a? st?? s?µas?a t?? ????sµat?? st? ??? t?? ??p???? ?ata?a??t?
? ?? ????sµa e??a? p???? µ?a p?????s? st?? s??e?? a?a??t?s? ??a ta f????te?a p?????ta ?a? t?? e???????µ?s? ?s?? t? d??at? pe??ss?te??? ?eft??
? ? a?e??es? ??a??p???t???? p??sf???? p??sf??e? ??a??p???s? ?a? t?? a?s??s? ?t? ????? ?at????se? ?a s??e?sf??e? st? µe??s? t?? e??d?? t?? ???????????

???a?a? ?? a???ast???? s????e?e? ta te?e?ta?a ?????a:

??????? ???s?µ? a??a??? st?? a???ast???? s????e?e?:

??µe?? p?? ep??e?st??a? pe??ss?te??:

 
?p?pt?se?? t?? ??????µ???? ???s?? st?? ?ata?a??t???? ?a? a???ast???? s????e?e?: